Advanced Educational Psychology

Over the years this book has earned a name for itself because of the completeness of coverage and simplicity of presentation. All the topics have been dealt with in great detail and depth.

In the revised edition, new thoughts in the field of educational psychology have been included keeping in view the needs of the students of B.Ed., M.Ed., M.A. (Education), and M.Phil. Thus, Theory of Multiple Intelligences and Concept of Emotional Intelligence now find place in the book, apart from the various existing topics being elaborated. Questions at the end of the chapters have been completely overhauled and designed to offer a real test of understanding of the concepts.

The book has been organised into six parts. Part One gives the broad outline of the area where the teacher can use the knowledge of educational psychology, the systems of psychology and their contribution to education. Part Two deals with two major families of learning theory. Part Three explains the theories of motivation, classroom techniques of motivation, remembering, forgetting and learning concepts. Part Four has been devoted to intelligence, its theories and measurement, aptitude and interest. Part Five discusses psychology of adjustment, mental mechanism, mental hygiene, and psychotherapy. Part Six analyses the education of exceptional children, psychodynamics of group behaviour and innovations in teaching-learning of group behaviour.

A complete textbook for B.Ed., M.Ed., M.A. (Education) and M.Phil. students.

CONTENTS

Part One: Contribution of Psychology to Education and Educational Methods
Systems of Psychology
Growth and Development
Psychology of Adolescence
Part Two: Theories of Learning
Cognitive Field Theories
Programmed Learning
Part Three:Theory of Motivation and Classroom Learning
Remembering and Forgetting
Learning of Concepts and Problem Solving
Transfer of Training or Learning
Part Four: Intelligence and Its Theories
Measuring Intelligence, Aptitude and Interest
Personality and Its Theories
Determinants of Personality
Personality Assessment
Part Five: Psychology of Adjustment
Adjustment Mechanisms
Mental Health
Psychotherapy and Allied Techniques
Part Six: Education of Exceptional Children: Group Dynamics
Appendices
Index

ISBN: 9788125919070
Author: S S Chauhan
Published by: Vikas Publishing House Pvt Ltd
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Financial Management

The importance of financial management can hardly be overemphasized; it is a critical aspect of management. The tenth edition of the much-acclaimed Financial Management has been thoroughly revised. This new edition is now available in an attractive new layout in 2-colour.

Highlighting the ‘modern’ analytical approach to corporate finance decision-making, the text has been re-structured to focus on finance theory and its implications in the financial decision-making process involving investment, financing, dividend and working capital management. It also discusses sources and instruments of short-term and long-term finances, mergers and acquisitions, international financial management, shareholders’ value creation, EVA, balanced scorecard, corporate governance and the interface between financial and corporate policies. Most importantly, the book helps students to relate theories and concepts to practice. The book is different from others in terms of coverage and presentation and provides comprehensive coverage for MBA, MCom, CA, CFA, ICWA and other postgraduate and professional courses.

The book demonstrates that the subject of finance is simple, interesting and relevant in practice. The book is application-oriented and focuses on the analytical approach to financial decisions, making it a one-point reference for all its readers.
New Features
# Check Your Concepts
# Quiz Exercises.,
# Practical Projects
Free Students CD containing
# Answers to Review Questions and Problems ¢
# Additional Problems for practice from CA and other professional examinations ¢
# Comprehensive Cases for analyzing financial decisions in complex, real-life situations ¢
# Power point presentations for all chapters ¢
# Excel-based Financial Problems to practice the use of spreadsheets in finance ¢
# Web Links for an exhaustive list of finance-related sites ¢
# Key Definitions and Formulae as a useful ready reckoner
Contents
Part 1:Valuation: Nature of Financial Management, Concepts of Value and Return, Valuation of Bonds and Shares, Risk and Return: An Overview of Capital Market Theory, Risk and Return: Portfolio Theory and Assets Pricing Models, Beta Estimation And The Cost Of Equity, Options And Their Valuation, Part 2: Investment Decisions: Capital Budgeting Decisions, The Cost of Capital, Determining Cash Flows for Investment Analysis, Complex Investment Decisions, Risk Analysis in Capital Budgeting, Real Options, Investment Strategy and Process, Part 3: Financing and Dividend Decisions: Financial and Operating Leverage, Capital Structure: Theory and Policy, Valuation and Financing, Dividend Theory, Dividend Policy, Part 4: Long-term Financing: Capital Market Efficiency and Capital Markets in India, Long-Term Finance: Shares, Debentures and Term Loans, Convertible Debentures and Warrants, Asset-Based: Lease, Hire Purchase and Project Financing, Venture Capital Financing, Part 5: Financial and Profit Analysis: Financial Statements and Cash Flow Analysis, Financial Statement Analysis, Financial Planning and Strategy, Part 6: Working Capital Management: Principles Of Working Capital Management, Receivables Management And Factoring, Inventory Management, Cash Management, Working Capital Finance, part 7: Managing Value and Risk: Corporate Restructing, Mergers and Acquisitions, Derivatives for Managing Financial Risk, International Financial Management, Shareholder Value and Corporate Governance, Part 8: Annexure

ISBN: 9788125937142
Author: I M Pandey
Published by: Vikas Publishing House Pvt Ltd
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Land Drainage

Dr A K Bhattacharya, M. Tech. (IIT, Kharagpur), Ph. D. (McGill University, Canada), is an eminent scientist, academician and researcher of international repute. He is a Fellow of the Indian Society of Agricultural Engineers and National Academy of Agricultural Sciences and is also a recipient of the Shankar Memorial Award.

Dr Bhattacharya joined Indian Agricultural Research Institute (IARI) in 1969, retired in 2006 as the Principal Scientist and served as an Emeritus Scientist in the same institute for two years. He has also been a faculty for post-graduate courses at IARI and has guided a large number of M. Sc. and Ph. D. students.

Dr A M Michael, M. Tech., Ph. D. (IIT, Kharagpur), is an internationally acclaimed figure in the field of Water Resource Development and Management. He is a Fellow of Institute of Engineers (India), Indian National Academy of Engineering and Indian Society of Agricultural Engineers. He has worked as senior faculty in Rajasthan Agricultural University, Punjab Agricultural University and Indian Agricultural Research Institute (IARI). He also served as a Resource Scientist at University of Nairobi, UN University and Lund University and has been a visiting Professor at AIT, Bangkok. Dr Michael has held important positions in various research centres, including the prestigious post of Director, IARI, New Delhi and Vice Chancellor, Kerala Agricultural University.

Drainage and Salt Management for Sustainable Agricultural Production, Physical and Surface Morphological Properties of Soil in Relation to Drainage, Chemical Problems of Soil and Water, Drainage Investigations, Considerations, Design of Surface Drainage Systems: Hydrologic and Ancillary Structures in Drainage Systems, Non-Conventional Drainage Methods, Layout and Construction of Drainage Systems, Model Studies in Drainage, Case Studies of Drainage and Salt Management in Irrigated Areas
SALIENT FEATURES
# Follows an application-centric approach based on mathematical and statistical concepts
# Provides a global scenario of drainage by studying different drainage models
# Discusses drainage in the Indian context
# Text is supported by statistical inputs and well illustrated examples
# Includes self-assessment questions with answers and a number of solved and unsolved problems
# Includes case studies of Drainage and Salt Management

ISBN: 9788125927761
Published by: Vikas Publishing House Pvt Ltd
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Matlab Demystified

K K Sarma is presently serving as a Lecturer in the Department of Electronics and Communication Technology, Gauhati University. He obtained an MSc degree in Electronics from Gauhati University in 1997 and completed his MTech in 2005 with a specialization in Signal Processing from IIT Guwahati from where he later pursued his research.

Before joining Gauhati University, he served as a Lecturer in Electronics at LCB College, Guwahati. He has authored a book titled, Electronics Lab Primer and has over 25 research papers in journals to his credit. He has also contributed towards the creation of web content and course material for several distance education programmes. He is a member of the Instrumentation Society of India, as well as IETE and ISTE.

Over the years, MATLAB has evolved into a powerful tool that provides assistance to professionals, scientists and engineers in diversifying their areas of expertise. Teachers and students alike have accepted the fact that very few choices exist to replace MATLAB as a tool that helps enhance the ability to understand and visualize. The effort here is to help the fledgling learner know the basic ideas and principles behind programming in MATLAB and the application of the vast storehouse of tools available in the library and supporting documentation.
USP
A book with a simple and lucid description of different utilities and resources available in MATLAB, making it a wonderful aid for people in academics and industry.
Salient Features
• Detailed coverage of fundamentals of programming, tools and resources related to Mathematics, Statistics, Signals and System, Image Processing, Artificial Neural Networks, Simulink, etc., in MATLAB • Extensive treatment of methods and techniques required to generate graphics in MATLAB as effective tools of presentation • Steps to formulate graphical user interfaces as an aid to application development • Solved examples, programming assignments, list of utilities and summary at the end of the chapter • Over 500 worked-out examples related to fundamentals of MATLAB
Contents
Introduction—Getting Started, Programming with MATLAB, Conditional Statements in MATLAB, Graphics with MATLAB, Graphical User Interfaces with MATLAB, Functions in MATLAB, Calculus and MATLAB, Statistics and MATLAB, Signals-Systems and MATLAB, Digital Image Processing and MATLAB, Artificial Neural Networks and MATLAB, Simulink

ISBN: 9788125937128
Published by: Vikas Publishing House Pvt Ltd
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Management Information Systems

Dr Nirmalya Bagchi is a PhD in Business Management (Information Management) from the University of Calcutta and also holds an MBA degree. He has over 10 years experience in teaching, consultancy and research in various management institutions. He is currently with the Administrative Staff College of India at Hyderabad as an Associate Professor and also teaches at the Centre for Innovation and Technology.

Management Information Systems covers the basic concepts of management and the various interlinked concepts of information technology that are generally considered essential for prudent and reasonable business decisions. The book offers the most effective coverage in terms of content and case studies. It matches the syllabi of all major Indian universities and technical institutions.
USP
This book draws on both academic research and current practices to present an organizational perspective of MIS.
KEY FEATURES
• Offers a business management perspective for students, MIS managers, designers, developers, implementers and users. • Relevant case studies that elaborately discuss the concepts in every chapter.
CONTENTS
Trends in the World of Business, Information and its Value, Basics of Management and Organization, Information and Decision-making, Systems Concepts and Approach, Information Systems in Organizations, Strategy and Information Systems, Information Systems Planning, Information System Analysis and Design, Developing Information Systems, Information Systems Implementation and Evaluation, Database Management System, Information Security, Issues in Information System Management, Decision Support Systems and Expert Systems, Enterprise Architecture and Systems.

ISBN: 9788125938521
Published by: Vikas Publishing House Pvt Ltd
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Capitalising On Customers

Capitalizing on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors' experience with world's leading customer-oriented companies. Interspersed with are articles bringing in the Indian context with examples ranging from banks to kirana stores! There are also three case studies from India covering the processes in putting customers at the centre of all activities. This well timed book makes sense of the CRM conundrum, assimilates a wealth of information, makes it relevant in the Indian context and presents it in a lucid manner..

ISBN: 8125918744
Author: Seybold, Patricia B, Kramer, Mitchel I, Muneer, Muhamed
Published by: Vikas Publishing House Pvt Ltd

International Business Strategy

Dr A Nag has a rich blend of experience both in academics and industry. A PhD in Economics from Jadavpur University, Kolkata, Dr Nag started his career as Research Officer, International Institute of Population Studies (IIPS), Mumbai. He later became Assistant Professor, BITS, Pilani and then Associate Professor, XLRI, Jamshedpur.

From XLRI, Dr Nag moved to the industry and joined MMTC as Economic Advisor (Metals) and then moved to line functions—first as GM and later Chief General Manager, Metals Divisions. Subsequently, he left MMTC and joined the private sector as full-time Advisor (Commercial), Hindalco Industries ( Copper Unit). He was later, Director, Nihon Ispat Pvt. Ltd. Dr Nag returned to full-time academics as Senior Professor, Strategy Area, IMM, New Delhi and later served as Director (Research and Consultancy) in the same Institute. He also taught as Visiting Faculty at IIFT, IIT (Delhi) and Western International University, USA. Dr Nag is currently a strategy consultant and teaches strategic management, strategic marketing and international business strategy in various institutes.

A prolific writer, Dr Nag has contributed many papers and articles in national and international journals and has a number of books on management, marketing and strategy to his credit.

International business is being taught in various universities and B Schools for quite some time now. However, there has not been sufficient focus on the strategic aspect of the subject, which forms the essence of international business. The present book, focuses on this aspect—the vital role of strategy.

First book on International Business Strategy in India which will be found equally useful by students pursuing MBA or PGDM, practicing managers, consultants and researchers in International business and strategy.
Key Features
• Analyses in different chapters four major types of International business strategies—generic, marketing focused, business focused and MNE focused—for better understanding • Includes one or more real-life strategy cases in each chapter to illustrate the theoretical aspect • Uses illustrative tables, figures and photographs to enhance the explanation of major strategies and related issues
Contents
Part 1: IB Strategy: Basics, Business Modes and Environment, Understanding International Business and Strategy, Forms or Modes of International Business, MNE and Strategic Environment, Part 2: IB Strategy: Generic Strategies, General Strategic Choice, Market Entry Strategy, International Competitive Strategy, Part 3: IB Strategy: Marketing Focused Strategies, Product, Branding and Promotional Strategies, International Pricing Strategy, Part 4: IB Strategy: Business Focused Strategies, Logistics, Operations, Distribution, Strategic Alliances, Partnerships, Networks, FDI, IJV and M&A, Subsidiary Strategy, Part 5: IB Strategy: MNE Focused Strategies, Multinationals in Action, Part 6: IB Strategy: Implementation and Control Systems, Organizational Structure, Financing and HR, Strategic Control of International Business

ISBN: 9788125937111
Published by: Vikas Publishing House Pvt Ltd
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BRAND MANAGEMENT

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.

Features

Indian examples • Empirical approach to topics on brand success and brand repositioning • Highlights 4 personal care product categories namely shampoos, talcum powders, toilet soaps and tooth pastes • Explains lucidly, intricate methods of measuring brand equity • Exhaustive treatment of brand personality and brand image. ISBN: 8125914277 Author: Y L R Moorthi Published by: Vikas Pubishing House Pvt Ltd