| Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. |
| Features |
| Indian examples • Empirical approach to topics on brand success and brand repositioning • Highlights 4 personal care product categories namely shampoos, talcum powders, toilet soaps and tooth pastes • Explains lucidly, intricate methods of measuring brand equity • Exhaustive treatment of brand personality and brand image. ISBN: 8125914277 Author: Y L R Moorthi Published by: Vikas Pubishing House Pvt Ltd |
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