Capitalizing on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors' experience with world's leading customer-oriented companies. Interspersed with are articles bringing in the Indian context with examples ranging from banks to kirana stores! There are also three case studies from India covering the processes in putting customers at the centre of all activities. This well timed book makes sense of the CRM conundrum, assimilates a wealth of information, makes it relevant in the Indian context and presents it in a lucid manner.. ISBN: 8125918744
Author: Seybold, Patricia B, Kramer, Mitchel I, Muneer, Muhamed
Published by: Vikas Publishing House Pvt Ltd
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